Privacy Policy

Effective date: 10/08/2025

This Privacy Policy explains how Joyride MX (“we”, “our”, “us”) collects, uses, and protects your personal data when you use our website [yourdomain.com], purchase products, or otherwise interact with us. We comply with the General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable data protection laws.

1. Data Controller

The data controller responsible for your personal data is:

Joyride MX
RideTec Group srl
Rue de Blegny, 1C – 4670 Mortier – Belgium
Email: info@joyride-mx.com
Phone: +32 472 68 24 47

2. Data We Collect

We may collect and process the following categories of personal data:

Identification Data: name, surname, date of birth (if applicable)
Contact Details: email address, phone number, billing and shipping addresses
Account Data: username, password, purchase history
Order and Payment Data: order details, payment method, transaction ID (payment information is processed securely by third-party payment providers such as Stripe, PayPal, or credit card processors and not stored on our servers)
Technical Data: IP address, browser type, operating system, device type, cookies
Usage Data: pages visited, products viewed, time spent on the site, click history
Marketing Data: preferences, opt-in/opt-out status for newsletters and promotions

3. How We Collect Your Data

Your personal data is collected:

When you create an account or place an order on our WooCommerce store
When you contact us via email, phone, or contact forms
When you subscribe to our newsletter or marketing campaigns
Through cookies and tracking technologies (see section 8)

4. Purpose and Legal Basis for Processing

We process your personal data for the following purposes and under the following legal bases:

Purpose	Legal Basis
Process and deliver your orders	Contract performance (Art. 6(1)(b) GDPR)
Manage your account and authentication	Contract performance
Communicate with you regarding purchases or inquiries	Contract performance / Legitimate interest
Send marketing communications	Consent (Art. 6(1)(a) GDPR)
Improve our website and user experience	Legitimate interest
Comply with legal obligations	Legal requirement (Art. 6(1)(c) GDPR)
Prevent fraud and ensure security	Legitimate interest

5. How We Share Your Data

We may share your personal data with:

Service Providers: payment processors (Stripe, PayPal, etc.), shipping carriers, IT hosting providers, email marketing platforms
Business Partners: only where necessary to deliver a service or product you have requested
Authorities: if required by law or to protect our legal rights

All third parties are contractually bound to comply with GDPR requirements.

6. Data Storage and Retention

We store your personal data only as long as necessary for the purposes described above:

Order records: 10 years (legal requirement for accounting)
Marketing data: until you withdraw your consent
Account data: until you request deletion

We implement appropriate technical and organizational security measures to protect your data, including SSL encryption, secure backups, and access controls.

7. Your Rights Under GDPR

You have the right to:

Access your personal data
Rectify inaccurate or incomplete data
Request deletion of your data (“right to be forgotten”)
Restrict or object to processing
Withdraw consent for marketing
Request data portability

To exercise your rights, contact us at info@joyride-mx.com. We will respond within 30 days.

8. Cookies and Tracking

Our WooCommerce store uses cookies and similar technologies to:

Keep your shopping cart active
Remember your login session
Analyze website usage and improve performance
Deliver personalized product recommendations
Serve targeted ads through platforms such as Google Ads or Facebook

You can manage or disable cookies in your browser settings. Please note that disabling cookies may affect site functionality.

9. International Data Transfers

If we transfer your data outside the European Economic Area (EEA), we ensure appropriate safeguards, such as the EU Standard Contractual Clauses.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new effective date.

12. Contact Us

For any questions or requests regarding your personal data, please contact: